"Research has shown that the most effective way to reduce problem behavior in children is to strengthen desirable behavior through positive reinforcement rather than trying to weaken undesirable behavior through negative processes."

– Dr. S.W. Bijou, International Encyclopedia of Education

Parenting Magic Brings Together
the Best Researchers and
Strongest Practitioners in Parenting

Glenn I. Latham, Ed.D.

Dr. Glenn I. Latham has studied, developed, practiced, and proven principles that improve and heal family relationships. Dr. Latham’s internationally acclaimed program is founded on a system of Positive Parenting principles, strategies, and skills, developed, tested, and proven over 35 years of continuous research and trial. Dr. Latham has defined this behavior model in over 250 technical research papers, reports, journal articles, presentations, books, and chapters in books relating to behavior management at home and in schools.

Richard West, Ph.D.

Dr. Richard West received his doctorate degree in behavioral psychology and has been fascinated by human behavior most of his life. He loves to research more specifically human behavior and how it relates to families. Dr. West is former faculty at Utah State University until his retirement. Currently he is a sought-after consultant in helping schools and improve student achievement. Dr. West is a father and a grandfather and lives in Utah.

Susan Rasmussen

Susan Rasmussen studied Elementary Education and Early Childhood Development before starting her family. She has been married to the same wonderful man for almost 29 years and is the mother of 6 children and grandmother of 4. She has a great desire to help parents love parenting. She currently lives in Logan, Utah and works at ParentingMagic.com.

Robin Copa

Robyn Copa is a former high school chemistry teacher and mother of four children. She loves analyzing research and sharing it with other parents and teachers. Robyn created the Chore Chart Kit to help lessen the load that mothers feel. She currently teaches preschool in northern California.

Nicole Fiedler

Nicole Fiedler is a mother of five children ages eight and younger. She loves taking her children on dates once a week and teaching them the importance of service. Nicole manages Parenting Magic’s Instagram account where she shares her ideas on helping children feel more independent. Nicole and her husband and children currently live in southern Arizona.


“At the end of the day, the most overwhelming key to a child’s success is the positive involvement of parents.”

Jane D. Hull